Supplier News

04/22/2014 - 13:00

Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

04/22/2014 - 12:30

Hershey achieved many of its sustainability goals more quickly than planned and the efforts of product lifecyle and reverse logistics leader GENCO illustrate how Hershey made it happen.

04/22/2014 - 09:36

It may not rival the FIFA World Cup, but there’s nothing bigger than the Dr Pepper Dallas Cup when it comes to international youth soccer tournaments in the United States.

04/21/2014 - 15:01

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.

04/21/2014 - 14:06

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

04/21/2014 - 13:24

The Hillshire Brands Company has signed a definitive agreement to acquire Catterton portfolio company Van’s Natural Foods. Van’s is a leading better-for-you food brand of frozen breakfast and snack foods.

04/21/2014 - 11:49

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

04/21/2014 - 11:03

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.

04/18/2014 - 13:37

Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.

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