Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.
MasterCard is in the process of acquiring Pinpoint Pty. Ltd., an Australian provider of loyalty and rewards services to financial institutions across the Asia Pacific region. The transaction is expected to close in the second quarter of 2014.
Those looking to understand how the retail industry will perform in the second quarter and beyond can gain an interesting perspective from the outlook shared by one of the world’s largest diversified packaging companies.
Post Holdings plans to acquire Michael Foods and its related entities for $2.45 billion. The acquisition is expected to be completed in the second quarter of 2014, subject to customary closing conditions.
Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.
Since making her debut on Chicken of the Sea labels in 1952, the mermaid has remained nameless. But to mark its centennial this year, the seafood brand invited consumers to submit suggested names to christen the icon for a chance to win $10,000.