Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.
Crossmark, a leading sales and marketing services company, has elevated president and COO Ben Fischer to the CEO spot, effective April 7. He will succeed Joe Crafton, who is retiring after 26 years of service with the company.
The ability to integrate more data from more sources faster than ever to accelerate decision-making forms the core value proposition of an the new SAS Customer Intelligence solution unveiled this week at the software company’s Global Forum.
Americans’ may desire healthy, organic and locally grown foods, but their enduring love of candy propelled the confectionary industry to record setting sales in 2013 and more of the same is forecast for this year.
Kayser-Roth Corporation received three awards from Walmart: Supplier of the Year for overall outstanding performance and partnership in 2013, Overall Apparel Supplier of the Year and the Made in the USA Supplier of the Year Award, Apparel, for its No nonsense brand.