7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.
Demandware has acquired privately held Mainstreet Commerce, a leading provider of cloud-based order management software in an effort to simplify order orchestration between online and in-store shopping processes, optimize store and Web inventory and enable retailers to deliver a “buy anywhere, fulfill anywhere” consumer experience.
Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.
Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.