Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.
When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.
Micro Center, a leading consumer electronics retailer, has entered into a multi-year agreement with the Warranty Group, a leading global provider of warranty solutions and underwriting services, which will allow the retailer to enhance its national Protection Plan program.
GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.
Bicycle supplier Huffy Corporation is turning to Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, to ensure accurate and timely package deliveries and improve service levels to its customers.
Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub down following the massive New Year's celebration.