GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.
Real time retail is the best way to describe an intriguing new shopper engagement platform from Bazaarvoice that allows brands to respond to questions and reviews about their products directly on retail sites within the Bazaarvoice network.
A unique perspective into the holiday season was provided by leading payments processor Vantiv when the company reported strong third quarter results but expressed reservations about the volume of activity during the fourth quarter.
Colgate-Palmolive announced that during the third quarter, new product launches in the United States contributed to volume growth across categories and market share gains were seen in categories such as manual toothbrushes, powered toothbrushes, mouthwash and body washes.
Dr Pepper Snapple Group continues navigating through a challenging economic climate. Despite experiencing some pressure in its carbonated soft drinks category, president and CEO Larry Young is reportedly encouraged by the performance of the company’s Core 4 TEN platform.