With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
The Scotts Miracle-Gro Company has acquired Action Pest Control as it looks to leverage the equity of its Ortho brand and drive growth in the $7 billion pest control industry.
Karen Katz, president and CEO of Neiman Marcus Group, has been appointed to the board of directors of Under Armour Inc.
Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.
Strong international growth offset a decline in domestic sales at WD-40 where the company produced its highest volume fourth quarter ever.
Matthew Youngs, president of Ralph Lauren Childrenswear and Latin America has been named chairman of the National Father’s Day Committee.
Ensuring the roughly nine billion people who are estimated to inhabit the planet by 2050 have enough to eat is a big challenge. That’s why Land O’Lakes has introduced new program to fund big ideas from future food leaders.
Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of president, Hasbro Brands, effective immediately.
Even if Dollar General doesn’t prevail in its efforts to acquire Family Dollar the company’s expanding distribution infrastructure is positioned to support future growth.
Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.