Webtrends, a global leader in digital marketing soluctions, has appointed David Mitchell as the company’s CEO. Mitchell has more than 25 years of executive management experience in the software industry, and will lead the company's business strategy and worldwide operations.
Kraft Foods Group has promoted Sam Rovit, current EVP of strategy, to EVP and president of the company's Oscar Mayer business unit. Rovit succeeds Nick Meriggioli, who will be leaving the organization in early 2014.
Longstanding household brand names Quilted Northern, Jockey and Dawn are doing something right, namely, employing a mix of traditional and digital marketing strategies which enabled them to outshine trendsetting technology brands, according to Landor’s 2013 Breakaway Brands Study.
Vantiv, a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, has named former PayPal and Visa executive Daniela Mielke as the company's chief strategy officer.
Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.