09/11/2013 - 14:32

Jelly Belly has introduced Camo Beans, a special selection of jelly beans inspired by the art of camouflage, as part of its initiative to support military families.

09/10/2013 - 16:42

As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion.

09/10/2013 - 16:07

McCormick is appealing to football fans who enjoy tailgating, and identified the Top 10 Tastiest Tailgate cities in the U.S. to promote its Grill Mates seasoning.

09/09/2013 - 17:17

Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador.

09/09/2013 - 12:35

Shutl, a same-day and same-hour delivery platform, has appointed John Kelly as the company’s EVP of retail. In his role, Kelly will be responsible for recruiting leading multichannel retailers to Shutl's same-day and same-hour delivery platform on a global scale.

09/07/2013 - 19:46

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

09/07/2013 - 19:37

Mom Brands will be making a donation to the Breakfast Club of Canada. For every bag of Sally’s ready-to-eat cereals purchased at Canadian Walmart stores from now until Dec. 31, Mom Brands will donate 5 cents to the Breakfast Club of Canada, up to $75,000.

09/05/2013 - 16:37

Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.

09/05/2013 - 15:16

Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.