Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.
Mom Brands will be making a donation to the Breakfast Club of Canada. For every bag of Sally’s ready-to-eat cereals purchased at Canadian Walmart stores from now until Dec. 31, Mom Brands will donate 5 cents to the Breakfast Club of Canada, up to $75,000.
Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.
True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.
Perry Ellis has appointed Stanley Silverstein as president of international development and global licensing. In this role, Silverstein will be responsible for driving the company's footprint globally across its brand portfolio.
VeriFone Systems has launched GlobalBay Merchant, a point-of-sale software platform and support infrastructure designed to help ISOs and acquirers provide tablet POS solutions to small and medium businesses.
Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.
Crosman Corporation — an international designer, manufacturer and marketer of shooting sports products — has entered into a long-term agreement with Eva Shockey, daughter and hunting partner of professional hunter, Jim Shockey, to promote the shooting sports.