The 5% REDcard Rewards program Target launched last fall has contributed to sales results and served as a game changer on the pricing front with Walmart. Savvy shoppers are increasingly realizing the additional 5% savings they receive by using their REDcard can result in the price of a basket of food and consumables at Target slipping below the price of a comparable basket at Walmart.
Now, Lowe’s is looking to accomplish a similar feat against Home Depot and has launched its own variant of the 5% program just six months after Target’s nationwide rollout.