A whole lot of uncertainty now hangs over Target’s April same-store sales expectations, as Walmart this week began a major advertising offensive to regain customers and restore sales at its U.S. division.
Target forecast April comps would be in the mid-teens due largely to the late arrival of Easter on April 24, coupled with ongoing food and consumable gains related to expansion of the PFresh format to more stores and increasing penetration rates for the REDcard rewards program. Suddenly though, Target’s April expectations appear to be in jeopardy as Walmart is poised to inundate the marketplace with messaging around low prices, breadth of assortment and a hassle-free price match policy with the bulk of spending related to Easter yet to occur.