Target News Now

02/18/2011 - 14:27
All about the outlook

The retail world takes center stage this week as financial markets are poised to dissect a slew of earnings reports from major retailers who will be sharing details on the profitability of holiday sales, perspective on the state of the economic recovery and the outlook for consumer spending during the remainder of 2011.

Target is among the companies scheduled to report, but before its numbers are released on Thursday plenty of competitors will have shed light on their operations. Companies such as Walmart, Macy’s, Home Depot, Office Depot and Barnes & Noble are scheduled to release earnings on Tuesday followed on Wednesday by Lowes, TJX, Limited, Dollar Tree and Chicos. On Thursday, in addition to Target, other companies reporting results include Gap, Safeway, Kohl’s and Sear’s Holdings. JCPenney is scheduled to report on Friday.

02/18/2011 - 14:03
Small format gets a new name

So Target plans to call its new small format stores CityTarget. It was a little over a year ago the company first disclosed plans to open stores ranging from 60,000-sq.-ft. to 100,000-sq.-ft. in urban locations, but the new name was revealed only last week in connection with the announcement of a 2012 opening of a small store in downtown Chicago.

Not quite sure what to make of the new name, but the folks in Target’s marketing department know a thing or two about branding so the inclination is to give the company the benefit of the doubt that the choice is a wise one.

02/18/2011 - 13:38
Limited-edition international offering coming soon

Some spring fashion excitement is on tap for Target stores beginning March 13 when the company celebrates the fifth anniversary of its GO International designer program.

02/18/2011 - 13:15
A new approach to guide political donations

The Associated Press is reporting that Target has revised its policy governing political donations following a flap last year that tarnished the company’s progressive image.

02/16/2011 - 11:29
CityTarget is name for retailer’s small format

Another Target store is coming to downtown Chicago as the retailer disclosed it would open a small-format store under the new CityTarget banner in the Sullivan Center development at South State Street and Madison.

02/15/2011 - 17:31
Target celebrates five years of "GO"ing International

This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.

02/14/2011 - 19:07
Going goo goo for Gaga

Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com. According to a press release announcing the deal, Lady Gaga has become a fashion, entertainment and music icon renowned for her edgy embrace of pop culture.

That’s one way to put it.

02/14/2011 - 18:39
From Gaga to go fast, a return to racing on Sunday

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya.

02/14/2011 - 17:11
An equal opportunity promoter

Target took it to some leading brands in its weekly ad on Sunday where it devoted a full page to a side-by-side price comparison between its Up&Up brand and leaders of their respective categories such as Clorox, Similac, Reynolds Wrap, Tums, Jergens and Nyquil. It was the second week in a row Target has promoted Up&Up in its weekly circular except last week, the brand was featured on the cover with a reminder that Up&Up offers “unbeatable prices on over 900 quality products every day.”

In the price comparison from this past week, featured brands included:

02/14/2011 - 17:03
A “Magically Delicious” cereal promotion

Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

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