BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.
Sam's Club has hired cookbook author Katie Workman to recommend simple and healthy foods to influence people to eat better, the club retailer said Monday.
It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.
Walmart U.S. president and CEO Bill Simon isn’t running for elected office, but he sure sounded like a politician earlier this week as he laid out a three-tiered plan the retail industry can implement to restore U.S. economic growth.
More than a dozen executives in Walmart’s merchandising organization will begin the new fiscal year with different responsibilities following a restructuring announced on Thursday.