Brian Cavoli
Brian Cavoli

Brian Cavoli is director of marketing at BzzAgent, Inc., a division of the global shopper marketing firm dunnhumby.

Articles by this author:

  • Thu, 06/21/2012 - 12:11

    You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

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