Mike Troy serves as editor of RetailingToday.com, Connecting Northwest Arkansas and Retailing Today’s other electronic products and periodic special reports. A career journalist and communicator, Mike has spent the past two decades involved in and covering all aspects of the retail industry. He’s interviewed thousands of retail executives and their supplier counterparts, spent time in all trade channels in the U.S. and overseas, conducted store tours and spoken to groups large and small about issues and trends affecting the retail industry. Mike’s experience, insight and candor lends a unique perspective to all of Retailing Today’s products.
He is a native of Iowa and received a Bachelor of Science degree in journalism and international studies from Iowa State University in 1984.
Mike can be reached at 813-627-6946 or mtroy@LF.com.
Articles by this author:
Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”
In a break from tradition, Walmart is hosting an investor meeting in New York on April 1 with the new team of top executives who are driving the latest round of changes at the retailer’s U.S. business.