Mike Troy serves as editor of RetailingToday.com, Connecting Northwest Arkansas and Retailing Today’s other electronic products and periodic special reports. A career journalist and communicator, Mike has spent the past two decades involved in and covering all aspects of the retail industry. He’s interviewed thousands of retail executives and their supplier counterparts, spent time in all trade channels in the U.S. and overseas, conducted store tours and spoken to groups large and small about issues and trends affecting the retail industry. Mike’s experience, insight and candor lends a unique perspective to all of Retailing Today’s products.
He is a native of Iowa and received a Bachelor of Science degree in journalism and international studies from Iowa State University in 1984.
Mike can be reached at 813-627-6946 or mtroy@LF.com.
Articles by this author:
Bronto Software has released the 2015 version of its popular Holiday Resource Center to help retailers optimize marketing strategies and drive sale growth.
Growth prospects for the food and consumables business at 99 Cents Only just improved considerably following the appointment of a former Walmart EVP of merchandising to a key role.
The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.