MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan. 6) and on a larger-than-life magnetic board in Los Angeles (through Jan. 5).
"Technology plays an important role in how Target's guests share and receive information and our Target Baby Facebook page serves as an excellent resource for new and expectant parents," said Will Setliff, VP marketing for Target. "We're excited to tap into our guests' online behaviors to provide them with a fun, relevant way to celebrate the birth of their child -- whether that's with friends and family, on an oversized magnetic billboard in Los Angeles or in the heart of our nation's biggest city."