LAS VEGAS - Sears announced that it has launched a new social media initiative called the Sears Blue Blogger Crew, which is dedicated to providing knowledgeable, industry bloggers the opportunity to engage in consumer electronics announcements, events and activities throughout the year.
To kick off the Sears Blue Blogger Crew, the company reported that its consumer electronics division is working exclusively with five bloggers, providing them the tools needed to access, attend and blog live from CES 2011. The inaugural members of the Sears Blue Blogger Crew attending CES 2011 include:
Andru Edwards, CEO of Gear Live Media and lead blogger for GearLive.com
Kris Cain, lead blogger for LittleTechGirl.com, tech editor on Mom Blog Magazine, Host of Tech Talk After Dark on MomTV, and editor of the National Apple Gear & Chicago tech gear writer on Examiner.com
Kelly Clay, veteran blogger, social media analyst and technology writer for Lockergnome.com
Jenna Hatfield, lead blogger at S