PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.
"National Runners' Month is an important vehicle which allows us to further serve the running community and offer a platform that runners across the country can rally behind, " said Lauren Hobart, SVP and chief marketing officer of Dick's Sporting Goods. "Our sponsorship of these races and all the other exciting elements of the campaign will hopefully continue to fuel the growth of running as a popular and healthy recreational activity."
The ten races that will encompass the 2011 Dick's Sporting Goods National Runners' Month event calendar include:
Chuy's Hot to Trot, Austin, Tx., May 7
Palos Verde Marathon, Los Angeles, Calif., May 14
Beat the Bridge to Beat Diabetes, Seattle, Wash., May 15
Dick's Sporting Goods Pittsburgh Marathon, Pittsburgh, Pa., May 15
Brentwood 10K, Los Angeles, Calif., May 29
Stillwater Marathon, Minneapolis, Minn., May 29
American Heroes Race, Arlington, Tx., May 30
Dick's Sporting Goods BolderBOULDER, Boulder, Colo., May 30
Ridge Run 10K, Chicago, Ill., May 30