MENOMONEE FALLS, Wis. -- Kohl's announced that it will be the exclusive U.S. provider and marketer of VF Corp.'s Rock & Republic brand. Beginning spring 2012, Rock & Republic apparel, accessories and all other merchandise will be available in Kohl’s stores nationwide and www.Kohls.com.
“We are pleased to partner with VF Corporation to bring the Rock & Republic brand, a contemporary lifestyle collection known for its quality and style, exclusively to Kohl’s,” said Kevin Mansell, Kohl’s chairman, president and CEO. “Building on Kohl’s successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl’s in the marketplace.”
Rock & Republic products will have prominent positioning throughout the store in the contemporary areas, Kohl's reported. The brand will initially launch in men’s and women’s apparel and footwear. The collection may expand into children’s, accessories and home over time, according to the company.