It is all about exclusives in the world of entertainment, and Target landed a big one with a deal to offer a deluxe edition of Beyonce’s fourth album. Due out on June 28, the album is appropriately titled “4,” and the deluxe version offered at Target will include three additional songs, three club remix songs totaling 17 additional minutes and bonus video footage.
“Beyonce’s fans are clamoring for her new album, and Target is the only retailer giving them extra songs and video from their favorite artist,” said John Butcher, Target’s VP entertainment. “Beyonce played an active role in the production of the Target deluxe edition, making sure the content would give fans an even greater glimpse into the personal journey that inspired her latest music.”
The lead single was released in April and according to Beyonce, the total collection of songs was inspired by the variety of music genres she loves and describes as her, “musical gumbo.”
To drive awareness of the deluxe edition, Target created a Beyonce-focused television spot that is scheduled to air this Friday. The spot features the song “Countdown” and is said to reveal the artistic process behind the album, as well as some of the important moments in Beyonce’s life that inspired the songs on “4.”
There are a lot of people who actually care about this stuff and are going to want the megastar’s newest work. She’s sold more than 75 million albums during her career and received a total of 16 Grammy Awards, including 13 as a solo artist.