NEW YORK — American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.
Through Oct. 18, American Eagle Outfitters customers are invited to bring any type of denim from any brand to American Eagle Outfitters stores. The denim is then given a “new life” by being converted into UltraTouchTM Denim Insulation, and provided to communities in need. Everyone who recycles their denim at AEO stores will receive a 20% discount on their entire purchase that day.
Additionally, 47 college campuses across the country, including Cornell University, University of Massachusetts, University of Central Florida, Texas State University and UCLA are participating. Recycling containers identical to the ones in stores will be placed in central locations and will accept donations during specified days and times. Customers who recycle their denim will receive a 20% off coupon to be used at any U.S. American Eagle Outfitters store. A full list of participating campuses is available at www.ae.com/studentunion.
“American Eagle Outfitters customers care about the environment, and want to help communities in need,” said Marcie Eberhart, director of the AEO Foundation. “This program enables them to do both, as well as receive a fantastic offer on the new fall collection.”
For a listing of participating American Eagle Outfitters locations and participating college campuses, as well as more information about the program, visit www.CottonFromBlueToGreen.org.