CHICAGO — A new report by ShopperTrak found that sales continue to rise despite flat year-over-year figures.
Sales for the week ended Dec. 10 rose 10.6% above the prior week, while year-over-year sales saw a decline of 1.9%. The drop, which followed a 0.2% year-over-year increase during the week ended Dec. 3, is not an indication that holiday sales will be dismal this year; the firm suggested that it may have been caused by the shifting dates of Hanukkah — moving from Dec. 1 in 2010 to Dec. 20 this year.
ShopperTrak also noted that there are several shopping days left, including this weekend's "Super Saturday," and that November GAFO estimates showed sales rose 4.1% year-over-year. ShopperTrak previously had published a conservative forecast for year-over-year sales, stating that they would increase 3% throughout the holiday season.
“Last week’s strong week-over-week retail sales increase is an indicat