By Brae Canlen
True Value has named Blake Fohl as its new VP marketing and chief customer officer. In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he is responsible for a wide range of programs and initiatives, including True Value's customer loyalty program, True Value Rewards, True Value's circular program and retail customer experience metrics.
Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.
Most recently, Fohl was chief marketing officer for Hancock Fabrics, a specialty retailer of fashion and home decor textiles with 265 stores in 37 states.
Prior to that, Fohl served 16 years at Tractor Supply. Beginning as a buyer for three years, he spent the following 13 years in a variety of marketing management roles, including one year as director of marketing, 10 years as VP marketing, and two years as senior VP advertising and marketing, as well as president of Del’s Feed and Farm Supply. He also managed three stores with Southern States, one of the nation’s largest farmer-owned cooperatives.