Former Target.com president Steve Eastman has joined Polaris to lead the company’s parts, garments and accessories business, the snowmobile and ATV manufacturer announced Monday.
According to Polaris CEO Scott Wine, “Our small vehicles and parts, garments and accessories businesses are vital to the company’s success and we are committed to pursuing growth in these markets.” To do so, the company hired Eastman and appointed Scott Swenson, who previously ran the parts, garments and accessories business, to lead the small vehicles business. “In order to achieve these aggressive goals, we need talented leaders dedicated to each business. Hiring Steve to lead PG&A, thereby allowing Scott to devote his efforts to Small Vehicles, puts two strong executives in position to drive outstanding results.”
Whatever the circumstances were that led to Eastman’s departure from Target, he was characterized by his new boss as an innovative leader with 30 years of business experience who oversaw Target’s $1.3 billion online business unit and 1,000 employees.
“While at Target, he managed strategy development and execution, merchandising, operations, distribution channel management, marketing, and e-commerce, experience that will be directly relevant to his new position with Polaris,” according to the $2.7 billion company.