DAYTONA BEACH, Fla. — NASCAR has honored Office Depot with the 2011 NASCAR Driving Business Award for its leadership and results through their participation in the NASCAR Fuel for Business Council (NFFB).
The award was bestowed upon NASCAR’s Official Office Supply Partner at a ceremony in Las Vegas during the most recent NFFB Council Meeting. Office Depot is also the co-primary sponsor of reigning NASCAR Sprint Cup Series champion, Tony Stewart, and the No. 14 Office Depot/Mobil 1 Chevrolet.
The NFFB Council is a program that brings together an exclusive group of more than 50 Official NASCAR Partners to get more out of their sponsorship, specifically getting partners together four times a year to buy and sell products and services, NASCAR said.
According to NASCAR, Office Depot's partnership with the NFFB Council lead to new business accounts with Chevrolet, Ford, the National Corn Growers Association, Getty Images, and NASCAR RV Resorts, to name a few. During the past seven seasons, Office Depot also used its status as an Official NASCAR Partner to activate its highly acclaimed “Official Small Business of NASCAR, Courtesy of Office Depot” promotion. In 2010 and 2011, Office Depot teamed up with fellow NFFB Council member and business partner, 3M Corp., on the promotion.
“Office Depot is honored to be this year’s recipient of NASCAR’s Driving Business Award,” said Kevin Peters, President of North America for Office Depot. “Our sponsorship in NASCAR and active involvement with the NFFB Council provides Office Depot with strong B2B opportunities because sponsors within the sport want to do business with each other. And we’ve also been able to deepen relationships with many of our customers by bringing them to NASCAR races. The sponsorship has proven to be a great business-building tool for Office Depot over the years.”