NEWTOWN SQUARE, Pa. — Enterprise software application company, SAP, has named Geraldine McBride as president of its North America region. In this role, McBride is responsible for all of SAP's business operations in the United States and Canada. She will report to Robert Enslin, president of sales and part of the SAP Global Managing Board.
McBride rejoins SAP from Dell, where she served as VP and global head for the applications and BPO Services business, and most recently as VP Dell Services for Asia Pacific and Japan. In these roles, she led a team of more than 15,000 professionals building next-generation services offerings and process capabilities for Dell Services on a global basis across multiple industry verticals and market segments. During her tenure, she transformed Dell Services businesses to provide profitable growth; co-innovated with Dell customers to deliver data center, application development, application modernization, mobility and cloud-based solutions; and led sales and delivery of end-to-end Dell solution capabilities in key markets including the U.S., Europe, India, Japan and China.
Prior to Dell, McBride spent 15 years with SAP in numerous senior executive and sales management roles. She was most recently president and CEO of SAP Asia Pacific Japan, where she led the transformational growth of the company's business in the region. She also served as CEO and managing director of SAP Australia and New Zealand as well as senior vice president and general manager in North America, where she was responsible for leading the consumer and manufacturing business and building momentum within the company's customer relationship management (CRM) solutions group.