NEW YORK — Sears has partnered with Bonnier Corp., publisher of Outdoor Life magazine to launch an exclusive line of Outdoor Life branded sportswear for men. The line will be available in more than 800 Sears stores nationwide and on Sears.com, beginning September.
"The Outdoor Life apparel line will be the first store-exclusive brand for Sears, created particularly with the outdoorsman in mind," said Lana Krauter, senior vice president, Sears Holdings, and president, Sears Apparel. "Through this collaboration, Sears and Outdoor Life will provide outdoorsmen with clothing that fits their lifestyle and their budget with convenient mall based shopping."
Sears Outdoor Life collection will include items such as cotton flannel shirts, thermal crews, Henley shirts, hooded fleece zip jackets, cotton canvas cargo pants, and more.
Sears will feature the Outdoor Life brand in stores nationwide in a heavily branded in-store retail space called the Outdoor Life shop. Outdoor Life will promote the line with a comprehensive marketing campaign that includes coverage in the Oct., Nov., and Dec./Jan. issues of Outdoor Life magazine as well as a presence at consumer events, multimedia program opportunities, and integration on OutdoorLife.com.