CINCINNATI — Marketing solutions provide Dunnhumby has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As EVP global partners, Mehta will be responsible for driving the global expansion and commercialization of Dunnhumby solutions, such as digital advertising, targeting and measurement, through strategic partnerships with data companies that deliver a comprehensive understanding of consumer behavior across channels. He will be based in New York City.
Mehta spent fifteen years at MicroStrategy, most recently serving as VP social Intelligence, driving the company’s initial foray into social analytics through application-based solutions for Facebook. During his tenure, he also built the company’s partner program, recruiting over 150 partners in five years with other major data software companies such as Oracle, Accenture and Kronos. Mehta graduated from Harvard University with both a Master of Science in Computer Science and a Bachelor of Arts in Applied Mathematics.