SAN DIEGO — Genius Brands International has named Sunscape Eyewear as an eyewear licensee for its Baby Genius brand.
The two-year agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed eyewear for boys and girls ages 0 to 4 years featuring Baby Genius characters. Product categories include sunglasses, eyewear and eyewear accessories such as croakies and cases.
The initial line of products will debut in time for the 2012 holiday season, and will be targeted to the nation’s largest mass retailers including Walmart, Toys"R"Us, Babies"R"Us and Target.
“The brand enthusiasm that children have for Baby Genius characters will help drive demand for these new Sunscape sunglasses. Baby Genius DVDs and CDs are currently sold at some of the mass retailers that carry Sunscape eyewear, creating a growing line of Genius branded products in the nation’s largest stores. As a major international provider of eyewear, Sunscape is the kind of partner we are very pleased to work with,” said Genius Brands chairman and CEO, Klaus Moeller.