CITY OF INDUSTRY, Calif. — Teen retailer Hot Topic has named Kate Horton as VP, general merchandise manager for itsTorrid division, which retails fashion apparel, lingerie and accessories for young women who wear sizes 12 and up.
Reporting to Hot Topic Inc. chairman and CEO Lisa Harper, Horton will drive the merchandising strategy for Torrid, leading a team of merchants to develop an assortment of fashion apparel that is reflective of the brand’s position, is enticing to consumers, and drives sales and profit margins.
“Over the last year we have developed what we believe to be a compelling and well-differentiated position for the Torrid brand, in a niche market that’s completely underserved by the women’s fashion retail industry,” said Harper. “We are confident that Kate – with her broad merchandising experience – will drive the strategy forward while we accelerate the growth of the Torrid brand in the coming years.”
Horton has nearly two decades of experience in retail merchandising, most recently as VP, merchandising and sourcing for Soma Intimates’ Foundations division. She has held a variety of merchandising roles at companies including Robinsons-May, Fashion Forms, Felina Lingerie and the Marmaxx Group.
“Achieving the proper fit – particularly in key categories like bras – is critical to our business,” continued Harper. “Kate’s experience in this area will be valuable as we continue to expand the lingerie assortment at Torrid.