The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.
Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.
“We’re extremely proud to be stocking this exciting new range of products from Polaroid,” said Michael Arnott, Asda’s technology expert. “It is a brand synonymous with high quality, instant entertainment and value and therefore a perfect fit for our customers.”
Polaroid is synonymous with the instant camera, but the company’s founder, Edwin H. Land, was quite the technology innovator. Sort of the Steve Jobs of his era.
Unfortunately, Polaroid never monetized its technological innovations the way Jobs did at Apple, and the company fell on hard times in