PALO ALTO, Calif. — Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships. As the head of Shopkick's newest business unit, Rask is tasked with leading and further developing shopkick's relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.
Rask will play a key role in extending the Shopkick Partner Alliance which currently includes more than 50 major brands including Kraft Foods, Procter & Gamble, Unilever, Intel, HP, Pfizer and Revlon, and a dozen national retailers: American Eagle Outfitters, Best Buy, Crate and Barrel, ExxonMobil, Macy's, Old Navy, Simon Property Group, The Sports Authority, Target, Toys"R"Us, West Elm and The Wet Seal.
Through Shopkick, brands and retailers create mobile marketing programs that generate conversations with shoppers both outside and inside the store, to raise awareness and influence purchase behavior.
"Shopkick makes shopping more rewarding through a combination of proprietary technology, rewards currency and smart game mechanics. Consumers and retailers are finding tremendous value in the experience, and brands are taking notice," said Rask. "Every brand wants to engage consumers in a true dialogue, and through shopkick, that's finally possible. It's a no brainer to work with us as a core part of any mobile strategy. I am so excited to join this world-class team, and to be able to investigate and implement ways for brands and users to interact during the shopping experience that creates value for each side."
Rask joins shopkick from Federated Media where, as SVP sales development, she drove strategic advertising programs for top Fortune 50 companies resulting in over $30 million in revenue annually. She was part of the executive team that more than tripled the company's revenues and staff. Previously Rask was the founding member of LinkedIn's Marketing Solutions team and New York operations, where she helped build their advertising business from the ground up to eventually account for one-third of the company's annual revenue by 2008. Prior she worked for Google where she specialized in selling Search Marketing campaigns.