HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.
“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” stated Esi Eggleston Bracey, VP and general manager for CoverGirl Cosmetics. “That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years. We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”
Throughout her career, P!nk has built a reputation for being a fearless, fun innovator; sSo it’s fitting that later this fall, as the first chapter of her CoverGirl story, the singer will be the face of a bold new mascara innovation from the brand. In the months ahead, P!nk will debut many more new beauty looks on her lashes, lips and everything in between.
Since its introduction in 1961, the CoverGirl brand has been a pioneer in providing women with the makeup tools to rock their everyday cover moments. The long list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of CoverGirls includes such icons as Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Canadian Olympian Mary Spencer.