PALO ALTO, Calif. — Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.
The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app.
“The CVS/pharmacy partnership with Shopkick is another exciting step in our ongoing efforts to expand our mobile capabilities for our digitally minded customers,” stated Rob Price, CMO for CVS/pharmacy. “We’re looking forward to working with Shopkick and to delivering on our goal of creating the most personalized and accessible shopping experience for our customers.”
CVS/pharmacy customers will receive Shopkick’s cross-retail currency “kicks” for walking in to 1-of-150 stores throughout the San Francisco Bay area, and will receive special offers and opportunities to interact with partner brands throughout their shopping experience. CVS/pharmacy customers will also receive additional kicks when they make a purchase with a MasterCard or Visa card through Shopkick’s “Buy & Collect” program.
CVS/pharmacy customers can also redeem kicks for CVS/pharmacy gift cards in the Shopkick Rewards Mall.
“Adding CVS/pharmacy is a big addition for Shopkick users since many CVS/pharmacy customers typically shop several times per week, whether picking up a prescription or shopping for other household or beauty needs. Now customers can earn even more ‘kicks’ rewards for those visits and purchases,” stated Doug Galen, Shopkick’s chief revenue officer. “CVS/pharmacy is the latest top player in Shopkick’s rapidly expanding Partner Alliance. It’s incredibly innovative for the category, and we’re thrilled to have CVS/pharmacy on board.”
To provide rewards to shoppers actually walking in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s smartphone handset. Because the store is focused on rewarding actual visitors, it then delivers “kicks” via