GREEN BAY, Wis. — Shopko has expanded its line of private brand consumable products with the introduction of approximately 70 new items. The new products are available in stores now and include primarily health and beauty products and cleaning products.
“We know that our customers are looking for quality and value, and Shopko brand products consistently deliver on both fronts. We test all of our products against the national brand equivalent to assure that our product quality meets or exceeds that of the national brand,” said Tom Abbott, Shopko SVP product development/general merchandise manager, consumables. “Our research has found that Shopko brand products are as good as or better than the national brands, but at a fraction of the price, which is a welcome benefit to our customers in this economy. Customers appreciate that they are getting the high quality products they desire, while enjoying the savings that our private brand offers.”
Shopko intends to continue to expand its private brand line with the next wave of new products arriving in spring of 2013. At that time more than 175 new items will be introduced in a number of existing categories, including skin care, sun care, hair care, laundry detergent, cleaning, vitamins, oral care, incontinence, diapers and shave.