Former VF Outdoor CFO Dan Templin has joined Eddie Bauer as COO and CFO.
With the addition of Templin, current Eddie Bauer CFO Marv Toland was named to the newly created role of SVP of direct with responsibility for the brand’s e-commerce and catalog businesses.
Eddie Bauer CEO Mike Egeck characterized Templin as a seasoned outdoor industry executive whose responsibilities at VF Outdoor, with leading brands such as The North Face, Vans, JanSport and Timberland, will benefit Eddie Bauer.
"Dan is a very accomplished executive with a consistent track record of success," Egeck said. "He brings depth and breadth of expertise in process, finance, operations and retail. Dan’s particular work in the outerwear industry, including his role as president of the Outdoor Industry Association aligns perfectly with our vision for Eddie Bauer. We look forward to his leadership and contribution as we take this iconic brand to its next phase of growth.
Templin spent 30 years in the retail industry, the last 12 of which