LONDON, UNITED KINGDOM — George at Asda is extending its Moda line to offer more fashion items for U.K. women over 40.
Over two years in development and following a series of intensive customer focus groups, the collection has been created by George's team of industry leading in-house designers with customers' feedback.
Carole Middleton was voted by shoppers as one of the top style icons that women over 40 admire for her fashion sense. George's new range allows women to emulate this style in an affordable way. Brand Director Fiona Lambert commented:
"Carole Middleton''s sophisticated and elegant style is perfect example of how you can look great when you are over 40. Her clothes always have a fashion forward element, whether it''s a print, a bold colour or a fabric. Our clothing takes inspiration from a wide range of places and people, and Carole Middleton is definitely someone who''s coming through that shoppers want to emanate. While much is made of the Kate-e