LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.
To help them infuse their personality into this beloved Hispanic holiday focused on remembering loved ones who have passed, the brands, which are traditionally enjoyed in Mexico during these festivities, will provide inspiration and drive conversations via social media; offer free samples; and have a presence at the 13th annual Dia de Los Muertos event to be held at the historic Hollywood Forever Cemetery in Los Angeles on Oct. 27, the company said.
"Our Latina consumer is confident, expressive, and receptive to blending elements from both of her Hispanic and American cultures on a daily basis. Holidays – such as Dia de los Muertos – provide her with the perfect occasion to further showcase this dynamism," said Juan Carlos Motta, head of Nestle's Emerging Markets division."
In the weeks leading up to Dia de los Muertos, the brands will launch portals on Facebook (tab on www.Facebook.com/Abuelita) and Pinterest.