CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.
The companies have signed an agreement that will bring Toys“R”Us Express-branded departments in 24 Macy’s stores in major markets nationwide during this year’s holiday selling season. The departments, which will operate on a leased basis, will average approximately 1,500 sq. ft. (with some smaller and some larger). They will be open for a period of about three months – roughly from Oct. 15 to Jan. 15, 2013. Based on a number of factors, this pop-up toy shop concept could be expanded in the future, the companies said.
According to a press release, the departments will offer a select assortment of the most popular items from Toys“R”Us, including products featured on the 2012 Toys“R”Us Holiday Hot Toy list, perennial favorites such as dolls, action figures and puzzles, and much more.
“Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists. By partnering with Toys“R”Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year,” said Jeff Gennette, Macy’s chief merchandising officer.
“Macy’s and Toys“R”Us are both synonymous with gift-giving during the holiday season, and we are delighted to partner with a best-in-class retailer like Macy’s to extend our brand at some of the greatest shopping locations around the country,” said Richard Barry, EVP, chief merchandising officer Toys“R”Us, Inc.