REDWOOD SHORES, Calif. — As part of a larger initiative to upgrade the customer experience and localize offerings in its 640 stores nationwide. The Finish Line will roll out new Oracle Retail merchandising, planning, stores and CRM solutions. The athletic-goods retailer is leveraging Oracle’s cloud computing services in the process.
The Finish Line will use the integrated retail systems to tailor offerings to customer and regional preferences.
“The ability to gain insight into our customers’ preferences to make more informed merchandising decisions is a critical component of our strategy to exceed the expectations of our customers,” said Scott Hoffman, EVP, chief merchandise officer, Finish Line.
The combined Oracle solutions will allow the retailer to drive smarter decisions, optimize operations and improve the customer experience. The Oracle Retail applications will replace legacy systems that have been costly to maintain and slow to accommodate new business opportunities.
“We selected Oracle Retail because they can provide us with the breadth and depth of enterprise systems we need to support our growth,” said Terry Ledbetter, SVP, chief information officer, Finish Line. “In addition, we get a best-in-class retail solution set that helps us optimize operations and improve efficiencies across the business.”
The company plans to use Oracle Retail Stores solutions to improve the in-store experience and bring new stores online faster. As part of an integrated solution, Finish Line will also implement Oracle CRM to manage customer information, which will help drive merchandising decisions and improve the customer experience.
To maximize performance while reducing costs and decreasing the complexity of its IT infrastructure, Finish Line will also implement Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud.