RESTON, Va. — Online retail spending in the United States reached $41.9 billion in the third quarter, up 15% versus year ago, according to comScore. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth.
According to comScore’s quarterly online retail survey, 37% of U.S. consumers say they have engaged in “showrooming” behavior where they use a smartphone while in a retail store to check prices or to even purchase a product online. This represents an increase of 5% in the past two quarters.
“The Q3 growth rate of 15% growth remained in line with the prior quarter and provided confirmation of the strength in the e-commerce sector, despite a few negative headwinds in the macroeconomic environment during the quarter,” said comScore chairman Gian Fulgoni. “Such performance offers some optimism as we approach the holiday sea