NORTHFIELD, Ill. — Kraft Foods Group reported that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.
During the company's third-quarter investors call, Kraft CEO Tony Vernon emphasized strong performances from Kraft's cheese business, with nine consecutive quarters of growth; its cold cut business; and brands that have benefited from innovation and stepped-up marketing, like Lunchables, Velveeta and Kool-Aid. Several other brands — including Maxwell House, Planters and Jell-O — aren't performing so well, and are about to undergo significant overhauls, the company announced.
"Jell-O must be revitalized, and we must do it in the face of yogurt's explosive growth. And Planters needs significantly more work to re-establish category leadership and profitable growth," Vernon said.
Much of Kraft's future success will depend on the compan