Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.
"This is the perfect extension to what we’ve been achieving for over 30 years: linking the world’s best-loved brands to the shopper," said Fred Silloway, president of Meyers Retail Marketing Solutions. "ComScore figures, published by TechCrunch reveal that sometime during 2013, more users will access the Internet through mobile devices than desktop computers. Our goal is to create and/or execute engaging digital marketing campaigns that leverage mobile technology and the Internet to build brand loyalty, deepen the two-way conversation between the brand and the consumer, and drive shoppers back into the retail environment."
Meyers Engage uses innovative technologies to open the door for consumers to connect with their favorite brands in personalized and relevant ways such as contests, social media, and loyalty programs that can be accessed anytime, anywhere. The division’s digital marketing solutions will also help brands gain unique insights into their customers’ behaviors while expanding market position and increasing revenue.
Leading the organization is Michael (Mic) Tienken who was named vp of digital promotions. Tienken brings more than 17 years of experience in Web development, digital promotions and online marketing to the new division. He has successfully executed hundreds of Web marketing initiatives for nonprofit organizations, small businesses and Fortune 500 enterprises. Tienken is an expert in search engine marketing (SEM) and optimization (SEO), helping his clients increase targeted Web traffic and achieve their sales and marketing goals.