PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.
Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.
“We are honored to welcome the Russian freestyle ski team to the Columbia family,” says Columbia’s president and CEO, Tim Boyle. “Being represented by three teams of this caliber on world-class stages like the World Cup circuit and the 2014 Olympics not only makes us extremely proud – it also underscores how world-class athletes are embracing Columbia as a provider of authentic performance products that keep them warm, dry and protected during the extremes of competition.”
Columbia’s gear is especially suited to moguls and aerials, wherein athletes require outerwear that gives them mobility, breathabilit