MOORESVILLE, N.C. — Lowe’s Creative Ideas magazine is extending its reach into cyber territory to offer consumers home-improvement project ideas for the New Year.
Since its launch in 1998, the nearly 15-year-old magazine has enjoyed what it touts as one of the largest circulations for a free publication nationwide. Evolving with the times, the magazine now has a top-rated free iPad app in the iTunes Newsstand, as well as a robust following on Pinterest and more than 1,000 how-to videos available online at YouTube.com/Lowes.
The most recent issue of the magazine features the editorial team’s five favorite projects from past issues to help inspire do-it-yourselfers in 2013, as well as what they consider the top five how-to videos of 2012.
Their top five how-to videos were:
1. How to install a paver patio
2. How to prep for a ceramic or porcelain floor
3. How to build a deck
4. How to build an outdoor fire pit
5. How to install laminate floors
Lowe’s is using its magazine, as well as the Pinterest board and other social media, to reach a broader customer base and generate more customer traffic into its stores while not losing sight of its online consumers.
Following an announcement that it's adding the LG electronics brand to its existing portfolio, as well as third-quarter results reported a few weeks ago that were up 76%, Lowe's is positioning itself to have a prosperous New Year.