Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.
Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.
The crowdsourcing initiative began on Saturday, December 29, when Pepsi took over billboards in New York’s Times Square calling fans to submit their photos. Those who visit www.pepsi.com/halftime are given a series of poses to photograph with several hundred of the poses used to create a welcoming video. In addition, those who submit pose photos by January 11 be entered into a drawing for a chance to be one 50 fans selected to par