NEWTON, Mass. — Former Reebok and New Balance executive Chris Cohen has been named VP of sales at Topo Athletic.
Founded in December 2012, Topo is a brand focused on designing innovative athletic gear that amplifies the natural mechanics of the human body. In his new role, Cohen will lead North American sales and sales operations for Topo.
Cohen has more than 20 years of sales experience, including 15 years in sales management. He's held leadership positions at the Timberland Company, Reebok International, Hi-Tec Sports and, most recently, New Balance Athletic, where he played a role in sales leadership since 2004. While at New Balance Athletic, Cohen was responsible for the strategic vision, direction and sales execution of 145 US-based New Balance specialty stores. Prior to that, he was responsible for the Family Specialty Channel, which included more than 1,000 domestic accounts. During this time, Cohen developed and executed sales initiatives that delivered brand consistency and achieved continual growth within the channels.
Cohen will be charged with building a best-in-class sales organization focused on retail partnerships, dealer service and training. Topo Athletic's sales agencies and service organization will report to Cohen, and his team will help prepare for the company's launch at the Outdoor Retailer Show on January 23.
"What really sets Chris Cohen apart is his broad leadership experience working with footwear and equipment retailers to build a strong and sustainable business with their wholesale partners. His blend of creative, analytical and strategic talents will surely make a meaningful contribution to the Topo Athletic team and the rapid expansion of our business," said Tony Post, CEO and founder of Topo Athletic.
"I am thrilled to be joining the Topo Athletic team and respect what Tony Post brings to the footwear industry. The opportunity to work with him and the team he has assembled represents a once in a lifetime opportunity, as we look to create a world class brand and company, with a focus on innovation and total customer service," said Cohen.