CHICAGO — Jay Dettling was named president of Acquity Group, a global e-commerce an digital marketing company.
Dettling will lead North American Services and in addition to identifying strategic expansion targets, he will be charged with evolving Acquity Group's current service offerings in strategic, creative and technical practice areas to keep pace with technological advances and changing market conditions.
Dettling has held key leadership roles at Acquity Group for more than 11 years, specifically overseeing business development and omni-channel service lines. The company will look to Dettling to expand to new markets and add to the company’s portfolio of major retailers, consumer brands and B2B companies, including General Motors, Blue Cross and Blue Shield of Michigan, Walmart.com and W.W. Grainger. Prior, Dettling served as EVP, North American services, and will continue to report directly to Acquity Group CEO Chris Dalton.
"Acquity Group's continued growth requires an enhanced leadership team structure that enables us to better manage our increased market presence and evolving service lines," said Dalton. "Jay is an exceptional leader with a deep understanding of Acquity Group's service offerings. He will provide increased organizational and business benefits as part of this revamped team structure."
Global e-commerce sales continue to rise exponentially. Acquity Group creates omni-channel offerings that resonate with consumers and drive sales. The company develops digital initiatives on par with popular consumer brands for B2B companies.
In 2012, Acquity Group launched in three new North American markets, including Atlanta, Toronto and Ottawa, Ontario, as well as expanded existing locations in New York City, San Francisco, Seattle and its Chicago headquarters.