DEERFIELD, Ill. — Walgreens on Friday promoted Joseph Magnacca to EVP from SVP, effective immediately. Magnacca also retains his title as president of daily living products and solutions.
“Joe plays a critical role in our strategy to step out of the traditional drug store channel and deliver the ‘Well Experience’ to our customers,” stated Greg Wasson, Walgreens president and CEO. “We want that customer experience to be unmatched in the industry, and Joe is helping to bring it to life through leading edge store design, enhanced products and services and increased customer delight. His exceptional strategic market focus means we are now better positioned than ever to meet the daily living needs of our customers.”
Magnacca has been credited by many for helping to transform what the drug store as a shopping channel meant to New Yorkers with Duane Reade and later Walgreens. “Drug, particularly in the United States, was an area that had seen very little advancement over the last several decades, both in the format and the content,” Magnacca told DSN in a candid and wide-ranging discussion on retailing and his vision for store and content development. “Even though at Walgreens, there had been some pretty major advancements, those had been primarily pharmacy-based," he said. “What I saw when I was in Canada was an opportunity … to move away from being primarily a very specific, needs-driven reason to shop and become a place where people want to shop,” Magnacca continued. “Here in the United States, and in Canada, we had become focused mainly on size and replicating the existing model — and doing a great job of it, getting the best corners in America. But even more importantly, it was basically a pharmacy-led model.”
Magnacca's influence on shaping the experience of today's retail pharmacy shopper is perhaps most evident across Walgreens flagship locations, the most recent of which was opened in Los Angeles. There is a big picture thought process behind each of these new flagship iterations. No two are the same. And the only other brightly-colored common thread linking each of the locations — beyond the recurring theme of "local" — is that big picture thought behind each new store — to be customers’ first choice for health and daily living. "It’s about being d